Reflections on iOS 7 and WWDC 2013

Reflections on iOS 7 and WWDC 2013

Jun 16, 2013. Posted in Apple, Design

Apple’s opening keynote at their 2013 Worldwide Developers Conference wasn’t only surprising because the build-up managed to stay largely spoiler-free but because Apple reached further than expected. In particular, iOS 7 seemed to catch many off guard, including me. So much so that things only started to make sense after stepping back, blinking twice and taking a breath. This lengthy post guides you through my thoughts.