Get It On condom packet

Visual style required for custom condom packaging for sexual health advisors and dispensaries to distribute condoms to young people, in order to encourage greater acceptance of condom use.

Design influenced by research of young male viewpoints on attitudes toward sex and contraception.

Created for Hampshire Primary Care Trust with NHS Creative, 2012.


Before the client decided to use their existing “Get It On” brand, we explored ideas for a dedicated brand. I was particularly fond of the Hoodee concept, so here it is.

Alternative design proposal: Hoodee logo and a sample pack design